6 tricks you must know to increase your website
traffic in 2019
SEO
promotion traffic is the number of visitors to the site for a specific period
of time (day, week, month or year).
Actually,
the goal of any site is to attract as many users as possible to their pages for
the sake of profit. That is why the question of how to increase site
traffic is so relevant.
But
not all traffic will be useful for the site owner. Talking about the
effectiveness of an Internet resource is possible only when visitors do not
just go to its pages, but also perform targeted actions: place orders,
register, call the company, etc. It is important to attract the interested
audience to the site, that is, targeted traffic.
To do this, you must correctly
choose the tools of advancement. The most effective ways to increase website
traffic will be those that are based on targeting.
Targeting (from the English target -
“goal”) - these are advertising tools that allow you to select from the entire
Internet community a target audience that fits specific criteria (age, gender,
income level, scope, interests, etc.).
There
are several sources of traffic, that is, channels through which visitors enter
the site. And in each direction it is necessary to carry out careful work
to increase site traffic.
Ways to increase traffic to the site
1.
contextual advertising
Traffic from contextual advertising is users who have come to the site
by links from advertisements that appear on the PS pages along with the results
of the search results or on thematic sites.
Placing contextual advertising
ensures that the target audience will see your site on the first page of the
issue on their request. This, respectively, will increase the attendance
of the resource at times. Google AdWords are the main systems for placing
contextual advertising. In principle, you can customize your advertising
campaign. However, if you do not have the relevant experience and
knowledge, there is a high probability that you will waste money.
If you nevertheless
decided to independently engage in conducting contextual advertising to
increase site traffic, then follow the following recommendations:
- A well-formed list of requests is
half the success of an advertising campaign. In this case, advice on
negative keywords is just as relevant as for traffic promotion. Do
not pay for non-target transitions;
- Create ads on the principle of
"less words - more sense." Avoid non-informative sentences.
Give the ads answers to the
questions what, where and how much it will cost. Such advertising will
attract exactly the audience that is interested in your product, prices and
region suit it. The probability of transitions to the site will increase,
and, accordingly, attendance will increase;
- fill in the electronic business
card form so that the ad contains the link “Address and telephone number”
leading to the page with contacts;
- select a landing page that matches
the ad text. Do not redirect all clicks to the main page;
- Set up time targeting depending on
your budget or client activity on the web;
- Configure geographic targeting to
show ads only to users residing in the territory in which your company is
ready to provide services.
The advantages of
contextual advertising as a way to increase traffic is that only interested
users see ads. The first visitors appear on the site within a few hours
after the launch of the advertising campaign. Contextual advertising is
easy to manage. However, this is a rather expensive method. And this
is his main drawback.
2.
Display advertising
The traffic in this case
gets to the site when clicking on an advertising banner placed on the page of
search results or on some Internet resource.
To achieve the desired
effect of display advertising and significantly increase traffic to the site,
you need to create a spectacular memorable banner and correctly select the site
for its placement.
Advertising banner
should be created by professionals - designers and marketers. Graphic
content and text contained in the advertisement should complement each other
and encourage the user to click on such a banner.
When choosing a site,
you need to find out the number of visitors on this Internet resource, the
average time spent on the site, the depth of page views, as well as the frequency
of updating information, audience behavior (comments, likes, posts, etc.), the
amount of other advertising on the pages , and, of course, the price of
advertising banners. Based on these data, you need to choose the most
suitable site.
The main thing - be sure
to customize the display of banners, so as not to waste your budget, and only
show ads to your target audience!
The advantages of this
method of increasing traffic to the site are:
- more emotional perception of the
advertising message due to visualization;
- quick results (assuming the
campaign was well-organized);
- full statistics on campaign
performance. If all banners were marked, then it is possible to
identify inefficient sites, replacing them with more productive ones.
The disadvantage of this
method is also the need for high costs.
3.
Social networks
Social media traffic
includes users who follow links from forums, blogs, networks such as Facebook, Twitter,
Instagram, etc. Social media marketing allows you not only to increase the flow
of users, but also to increase brand awareness, customer loyalty, demand for
goods or services.
The most effective and
popular ways to increase traffic to the site using SMM:
- the formation of groups and
communities of the brand: attracting them to the target audience and then
redirecting it to the site;
- working with the blogosphere:
placing advertising materials on the pages of popular blogs, maintaining
interest in information, the development of discussions in the comments;
- Hidden marketing on the forums:
placing recommendations, reviews about the company, its products and
services on behalf of satisfied customers.
4.
Blogger
communities
Blogger communities are social networks where
webmasters communicate, add their new posts and read articles by their
colleagues. There are a lot of such resources now, and there is no point
in announcing everything. It is better to choose a few suitable and work
with them. I will describe those that I use myself.
Announcement
of articles in the blogger community is not only an increase in site traffic,
but also several open links that help promote pages on search queries. This
is very useful for search engine website promotion, if you have a compiled
semantic core. However, there is a snag - for the announcement you need to
make a small text of 400-500 characters, and unique for each social sphere.
The
ideal solution is to create a template announcement and its reproduction using
a text generator (this article will be a little later). From my own
experience I can say that the result is a text of 2000 characters, which
multiplies by 20-30 unique texts of 500 characters each. This is quite
enough to announce the post in social networks for bloggers.
5.
Forums
Announcing new articles on forums is a very good
solution. For any blog you can find a thematic forum where the target
audience lives. The huge advantage of traffic from the forum is that it is
very high quality: visitors carefully read the articles, browse several pages
and sometimes leave great comments.
You
can search for suitable forums with the help of search engines (Google, Bing,
Yahoo), and if the blog is very narrow, you can search by category in the Google
catalog catalog, Dmoz, Aport, etc. I will list those forums in which I announce
posts , seo topics forums.
6.
Quality
content
Despite the fact that this item is the last, it can
be put in the first place, because none of the ways of free promotion will not
allow you to increase site traffic with poor content. Nowadays, search
engine algorithms are much smarter, just rewriting finished texts and achieving
technical uniqueness is not enough. You can, of course, do it yourself,
but writing articles takes a lot of time, plus - the topic can be new and
unexplored for you.
The solution is the
content-exchange Godsofcontent.biz, it’s not for nothing that they took the
slogan “Texts for increasing attendance”, because this is exactly what their
authors are trained in, they know what SEO is and how to optimize articles for
search queries.
When working with
freelancers or buying a ready-made article, there is a high risk of getting
another useless set of words, unlike them, this exchange guarantees that if you
don’t like the text, you will immediately be paid back.
There are three
tariffs, from $ 1.59 to $ 3.79 per thousand characters, I advise you to start
with intermediate tariffs, in most cases they meet the expectations.
Even a novice can
deal with the system, just register and the order form will become available to
you - describe your requirements for the article, specify the number of
characters and select a tariff.
Hi. I’m Designer of Blog Magic. I’m CEO/Founder of ThemeXpose. I’m Creative Art Director, Web Designer, UI/UX Designer, Interaction Designer, Industrial Designer, Web Developer, Business Enthusiast, StartUp Enthusiast, Speaker, Writer and Photographer. Inspired to make things looks better.
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